> For the complete documentation index, see [llms.txt](https://gameness.gitbook.io/gameness/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gameness.gitbook.io/gameness/5.-how-gameness-works/5.2.-challenges-gameness-address-and-our-approach/challenge-2-target-audience-mismatch.md).

# Challenge 2: Target Audience Mismatch

Web3 brands often target users with high disposable income, but these individuals may not have the time or interest to engage deeply. Conversely, users with the time may lack financial means. This mismatch creates challenges in identifying and converting the ideal target audience, leading to increased acquisition costs. Web3's token and trading focus further emphasizes the need to target users with disposable income.