> For the complete documentation index, see [llms.txt](https://gameness.gitbook.io/gameness/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gameness.gitbook.io/gameness/5.-how-gameness-works/5.2.-challenges-gameness-address-and-our-approach/challenge-1-complex-onboarding.md).

# Challenge 1: Complex Onboarding

Web3 requires users to navigate a more complex onboarding process compared to Web2. Setting up wallets, understanding private keys, and dealing with security concerns create friction and increase the cost of acquisition due to the need for significant education and support.